After a new law took effect this week, Hillsborough Community College is officially dropping “community” from its name and rebranding as Hillsborough College.
The initiative, which comes with an initial price tag of around $5 million, will include new signage and digital marketing efforts. New signs are expected to be seen as early as January.
“As we embark on a new era at Hillsborough College, a refreshed brand will serve as a catalyst for innovation while seamlessly aligning with the Florida College System,” Gregory Celestan, chairman of the Hillsborough College Board of Trustees, said in a statement. “Community will stay at the heart of what we do, as we continue to collaborate with our valued partners to enhance the economic vitality of the region.”
College President Kenneth Atwater said the rebrand reflects its growth in serving more than just the community.
“As the region has grown, the college has transformed to meet the needs of employers by training a highly skilled workforce, leading to new programs and enhancing current programs,” he said in a statement. “Our brand transformation reflects the college’s current degrees and certificates as we continue to pave the way for innovative academic offerings, all while remaining aligned with the mission and values of the Florida College System.”
Last year, the private University of Tampa began its own rebranding initiative to move from “UT” to “UTampa.