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A newsletter about what’s ahead for higher education. From Jeff Selingo, an expert who helps parents, university leaders, and business executives navigate the changing landscape.

Plant pot full of coins
Posted inNext

The high cost of cultivating potential in our kids

By Jeff SelingoDecember 8, 2020December 11, 2020

Students aren’t the only ones going into debt to pay for college. So, too, are parents.

Posted inNext

The Future of Testing

By Jeff SelingoNovember 23, 2020November 23, 2020

The colleges most likely to return to standardized testing after this is over? The most selective campuses plus big publics with lots of applicants.

Posted inNext

When the Numbers Are Wrong

By Jeff SelingoNovember 5, 2020November 5, 2020

What are the similarities between forecasting an election in a pandemic with so much early voting and forecasting the incoming class of a college next fall?

Posted inNext

What’s the Post-Pandemic Future of Higher Ed?

By Jeff SelingoOctober 30, 2020October 30, 2020

The pivot to remote education has diminished the uniqueness of a residential campus model. Colleges will need to step away from the herd.

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What’s Going On with College Enrollment

By Jeff SelingoOctober 17, 2020December 15, 2021

On many campuses, the loss of so many first-time students this fall will mean a smaller sophomore class next fall. As a result, many colleges will look to make up that shortfall with a larger-than-usual freshman class next year.

Posted inNext

Here’s What To Know About Applying to College This Year

By Jeff SelingoSeptember 19, 2020September 21, 2020

Control what you can. Worry less about the test. Write authentic essays.

Posted inNext

How Colleges Are Like the Airlines

By Jeff SelingoSeptember 6, 2020September 8, 2020

You probably don’t think colleges are in the yield management business. But they are.

Posted inNext

A Most Unusual Admissions Season Begins

By Jeff SelingoAugust 26, 2020August 28, 2020

What should we make of very early numbers on applications? Who knows, but perhaps the uncertainty is encouraging students to get a jump start on the process.

Posted inNext

Test Taking in a Pandemic

By Jeff SelingoAugust 15, 2020August 17, 2020

Parents and counselors don’t trust that schools are really test optional. That’s why many are still pulling out all the stops to get to a testing site this fall.

Posted inNext

New Rules, Same Playing Field

By Jeff SelingoAugust 4, 2020August 5, 2020

Back to school season feels a lot different this year with varying re-open plans.

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